Generate demand and visibility
Phase 1 channels: Nextdoor (community), Google Local (intent), Instagram (visual). Budget: $500/mo.
Social media and email copy for soft launch in 3 target neighborhoods. Includes referral incentive messaging.
Partner with local eco-friendly businesses for cross-promotion
Organic reach through aligned businesses builds trust faster than ads
Create before/after photo content strategy
Visual proof of quality is the most effective content for cleaning services
Claim and optimize local listing
Set up business profile with brand guidelines
Mix of tips, eco-facts, and service highlights