Plan scaling and expansion
Enter new zip code when: 90%+ retention in current area, 50+ active clients, and positive unit economics for 3 months.
Define expansion triggers before growing
Premature expansion is the #1 killer of service businesses
Consider franchise model for Phase 3
Franchising enables rapid expansion without proportional capital investment
Identify 5 adjacent neighborhoods with similar demographics
Revenue and client targets for each expansion phase
Real estate agents, property managers, HOAs